North India Statesman
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News India Live, Digital Desk: To digitally empower its customers, Bharti Airtel has joined hands with leading software company Adobe. Under this historic partnership, Airtel more than 36 crore customers will now get a one-year subscription to ‘Adobe Express Premium’ at no extra charge. After the record breaking earnings of Tim Cook and Apple, this step of Airtel in the tech world is being considered as a game-changer for the Indian ‘Creator Economy’.
What is Adobe Express Premium and its benefits?
It is an AI-powered design tool, which is used for professional photo editing, video making and creating social media posts.
Savings of ₹4,000: The market price of this premium plan is around Rs 4,000 annually, which is free for 1 year for Airtel users.
AI Features: It has features like background removal, text-to-image generation (Adobe Firefly) and one-tap video editing.
Huge Library: Users have access to over 200 million Adobe Stock assets, over 30,000 fonts and 100GB cloud storage Will get access to.
Local Languages: The tool supports multiple Indian languages including Hindi, Tamil, and Bengali.
Who will get this offer? (Eligibility)
Airtel has made it clear that this offer is not only for select people, but for almost all active customers:
Mobile Users: All prepaid and postpaid customers.
Broadband Users: Airtel Xstream Wi-Fi users.
DTH Users: Airtel Digital TV customers.
How to activate? (Step-by-Step Guide)
To claim this offer you need to credit card details Not required. Just follow these steps:
Step 1: in your phone Airtel Thanks App Open (if not, download from Play Store/App Store).
Step 2: On the app’s home screen ‘Rewards & OTT’ section or ‘Discover Adobe Express’ Click on the banner.
Step 3: There you will see the card of ‘Adobe Express Premium’, ‘Claim Now’ Tap on.
Step 4: You will now be redirected to Adobe’s website. Login with your email ID or create a new account.
Step 5: Once activation is successful, you will be able to enjoy premium features in the Adobe Express app or on desktop.urgent matter: it offers 29 January 2026 to 28 January 2027 Available to claim up to. Once activated, it will remain valid for 12 months.
Airtel’s new strategy
Recently Airtel Perplexity AI Had a similar partnership with. Experts believe that Airtel no longer wants to be limited to just calling and data, rather it is strengthening its hold by providing such premium digital tools to the youth and small business owners.
