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Nowadays the rule of the same vehicle is going on on the streets of India – SUVEvery company is competing to launch big, high-high SUVs. It seems as if the era of small, affordable vehicles is now over.
So is the biggest company in the country to make ‘car of common man’ Maruti Suzuki Will also make SUVs forgetting vehicles like Alto, Swift and Wagon R?
The answer to this biggest question itself is Maruti Suzuki’s MD and CEO, Philanthropic techuchiGave ਹੈ, and their answer should be heard by every person who wants to understand the Indian car market.
“Our real strengths are small vehicles, how to leave them?”
Hisashi Tekuchi made it clear that despite the SUV wave, Maruti will never forget its roots. He said, “Small cars are our base, our foundation is. We are the king of this segment and will remain the king.”
He told that even today there are millions of families in India who dream of buying a car for the first time. Cars like Alto, S -res or Celerio fulfill this dream. These cars are not just an ‘entry-level’ product for the company, but the first door to connect millions of families with the ‘Maruti family’. So obviously, Maruti will not stop making these cars, but will continue to make them better.
“Came late, but came well!” Maruti dominates in SUV market
Maintaining its grip on small trains does not mean that Maruti left the SUV ground empty. CEO admitted that he came in the SUV segment for a while, but now his plan is to be covered on the entire market.
Brezza, Grand Vitara, Fronx And Jimny For example, on the strength of models, Maruti has increased its stake in the SUV market very fast. His simple goal is – just as he is the king of the entire car market, similarly to get the crown of number 1 in the SUV segment.
What is the plan of the future? Electric, hybrid or anything else?
Tekuchi also cleared the vision of the company for the future:
- Electric Car (EV): Maruti’s first electric SUV, EVXSoon the roads take on the roads.
- Big bets on hybrid: Maruti believes that India is not fully ready for electric cars. The problem of charging still a big challenge. Therefore, company Hybrid technology But she is giving a lot of emphasis. Hybrid vehicles (eg Grand Vitara) run on petrol as well as batteries, which reduces pollution and gives mileage great.
Maruti’s ‘50% dream ‘
Finally, CEO describes its biggest goal – in the Indian car market 50% share To achieve And this dream can be fulfilled only when the company makes every kind of car for every kind of customer, in every kind of car – from small hatchbacks to big SUVs and future electric cars.
It is clear, Maruti’s plan is not to flow with any one wave, but to rule the whole sea.
North India Statesman