North India Statesman
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The Credit Card world legendary American Express (Amex) is going to make the biggest investment ever to make its most prestigious, Platinum Credit Card even more spectacular. The company aims to give a unique experience to its premium customers by increasing the benefits of travel and lifestyle.
The card holders will get the direct benefit of this big investment. They will now get better facilities in the special ‘Centurion Lounge’ at the airport, special benefits in big hotels around the world, and special dining offers. The company is making sure that customers get more value than ever before the annual fee of the card.
The step is part of the strategy of the American Express under which it is responding to a tough competition from other premium cards, such as Chase Sapphire Reserve and Capital One Venture X. The company’s full focus is on maintaining more customers with them and attracting new customers.
In short, it is a major strategic move of the American Express, which has been raised to maintain its reign in the premium credit card market. This will make the platinum card even more attractive for customers fond of traveling and luxury experiences.
