Flagship Killer’s departure? When OnePlus itself became an expensive brand, did it lose its identity?

News India Live, Digital Desk: In today’s era, when we talk about smartphones, one name definitely comes to our mind along with iPhone and Samsung, that is OnePlus. But today the story of the company which is doing crores of turnover is very filmy. It started not in a luxurious boardroom, but in a modest ‘coffee shop’.

Pitt Lau and Carl Pei, these two people were discussing over a coffee whether a phone could be made that could compete with the most expensive brands in the world, and that too at half the price? And from there was born the tagline that shook the market ‘Flagship Killer’.

When OnePlus was not a ‘hobby’ but an ’emotion’
I remember the time when people used to wait for ‘Invite’ to buy OnePlus’s first phone (OnePlus One). Buying a phone was like winning a medal. The company’s Oxygen OS was so clean and fast that even iPhone users were attracted towards OnePlus. That was the time when OnePlus was truly the life of tech lovers.

Match with Oppo and changing mood
It is said that change is the rule of the world, but sometimes people who want change do not like it. When OnePlus started to completely merge its team and software with Oppo, that ‘not unique’ part of the brand started to diminish. Oxygen OS now looks like Color OS. Carl Pei left the company, and gradually the price of OnePlus increased from a ‘flagship killer’ to an ‘expensive flagship’ itself.

Now OnePlus has that fast charging, that good camera too, but is it ‘Henderset’ peace Is? Today’s OnePlus is not ‘killing’ those flagships, but is trying to include itself in their race.

Is this journey coming to an end?
Today people are asking – Is the journey of OnePlus which started from a coffee shop now at its last station? In fact, the company is not dying, it has just lost its ‘special identity’. Recent launches (like the OnePlus 13) are very powerful, but that old excitement has cooled down a bit.

The truth is that the world of tech is very cruel. Here if you lose your original identity, users move on very quickly. Now only time will tell whether OnePlus will be able to perform miracles again, or it will remain just another common brand in the market.

If you are also an old OnePlus user, then you must be remembering that clean software and cheap price excitement. After all, memories are as sweet as a coffee shop!