North India Statesman
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Recently an interesting report has come out, stating that the popularity of no-alcohol beer or low alcohol beer is increasing between Gen Z and Millennials (who was born between 1980 and 1995). This is a sign of increasing awareness towards health, causing a big change in the beer market.
Industry attention
Although only a few companies dominate this segment, experts who monitor the beer industry believe that this category is very attractive and can be effective in the coming years. If this segment continues to grow at this speed, new brands can also enter the market with their products.
International trend
No-alcohol brands are very much discussed not only in India, but also abroad. The reason behind this is clear-people’s growing attraction towards no-alcohol bears.
Increasing demand
According to the Times India report, the industry experts are focusing on the increasing demand for alcohol-free and low-alcohol bears. Brewers Association of India Director General Vinod Giri said, “The demand for alcohol-free or low-alcohol bears is increasing, especially in metro city and big cities. Customers are taking both these categories in hand. Even though the current figures are small, the growth rate is good. Customers want to buy low alcohol or free alcohol, but they do not have to compromise taste. This is motivating trend companies to bring new products. ”
Current brands
The brands present at this time include Budweiser 0.0, Bavaria, Heineken 0.0 and Coolberg.
future prospects
According to ISWR report, the year of 2025 will be better for the beer market. In 2023, this market was going towards a decline, while in 2024 there was a lot of conflict. India, China and the United States are the most important areas for beer markets.
