North India Statesman
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As the festival of Diwali comes close, there is a huge jump in the market of fake jewelery of Rajkot. On this festival, women are busy shopping for jewelery and there has been a lot of increase in demand for fake jewelery. There is a wave of happiness among the traders of Rajkot, known as Asia’s largest fake jewelery market.
The latest fashion jewelery in this market is available at affordable prices, which attract people. Gold prices are continuously rising and recently crossed one lakh rupees. In such a situation, people have turned to fake jewelery instead of buying gold. Keeping in mind the responsibility of wearing gold jewelery and their safety, women now choose fake jewelery, which give a stylish look at a low price.
Especially on festivals or occasions, even if fake jewelery is lost, there is nothing to worry about. The market of fake jewelery located in Samakantha region of Rajkot is the largest market in the country, which is also a pioneer in Asia. This market earns up to Rs 800 crore every year.
Apart from Rajkot, cities like Mumbai, Kolkata and Jaipur also have fake jewelery units, but Rajkot’s market is unique. More than 2 lakh artisans are involved in this market, including people from Rajkot and rural areas.
The business of fake jewelery provides more than one lakh women from Rajkot and Saurashtra directly and indirectly employment. This business has made many women financially self -sufficient, who earn their own livelihood. Jewelry built in this market is also exported to cities like Punjab, Delhi, Mumbai and abroad, and traders from far and wide come to Rajkot to buy them.
The demand for fake jewelery has increased considerably as the festivals of Kadwa Chauth and Diwali come near. During these festivals, women are eager to buy new fashion jewelery, and fake jewelery has become the center of their choice due to their budget. This fast has filled enthusiasm among the traders and artisans of Rajkot, which shows the economic and social importance of this market.
