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News India Live, Digital Desk: Gaming Act India: Do you remember the period when friends ‘NUDGE’ was a trend? When status like ‘Get offline, hike is the new thing’ was common? If yes, this news can hurt your heart a bit. Our own to compete in a desi style to Whatsapp Hike messenger Now officially closed forever.
There was a time when Hike used to be the first choice of Indian youth. Its unique and fun stickers changed the style of chatting. But now all this will remain just a memory. The question is, how did this app come on the floor?
When the stickers made a blast
Kevin Bharti Mittal, son of Sunil Bharti Mittal, started Hike Messenger with a big dream. Its biggest weapon was its ‘stickers’. At the time when there used to be only emojis in WhatsApp, Hike had won by bringing stickers associated with Indian emotions and festivals. ‘There is a festival, come home!’, ‘Hey, O sambha!’ Like stickers brought it into the heart of every Indian. In no time it became one of the most popular apps in India.
Gaming bet that turned upside down
Over time, Whatsapp updated itself and brought features such as stickers, which led to a decrease in the popularity of Hike. The company made a big decision to stay in the market. He closed the messaging app and focused his attention on the world of gaming and ‘Rush Gaming Universe’ Launched a platform of the name. This was a ‘Real-Mani Gaming’ app, that is, people here used to play and win the game by spending real money.
Why was the lock?
Hike’s gaming bet proved to be the last nail of his coffin. Recently, the Government of India on online gaming related to real money ‘Real Money Gaming Act’ Extremely strict rules and laws of the name have been implemented. Hike’s gaming app got badly trapped in these new laws and government rules. Following these rules for the company, it was almost impossible to run the app, due to which they had to take a decision to completely close it.
In this way, the journey of an Indian app, which once shown the encouragement to compete with a global company, ended. Hike’s departure is not just the closure of an app, but is like the end of an Indian tech dream.
North India Statesman