Himanta and Mamta brand shining in politics, is face outweighing ideology? Shocking revelation in the survey

News India Live, Digital Desk: In the contemporary era of Indian politics, is the personal brand of leaders becoming more important than the ideology of the parties? A recent interesting analysis and survey has surprised political pundits. Based on the election mood and public preferences of four states, this report has revealed that the Chief Minister of Assam Himanta Biswa Sarma and Chief Minister of West Bengal Mamata Banerjee Like the face of leaders is now proving to be more influential than their party’s cadre and ideology.

Himanta Biswa Sarma: ‘Invincible’ warrior for BJP

Himanta Biswa Sarma has emerged as such a brand in the politics of North-East, whose threat is now being heard across the country, crossing the borders of Assam. According to the survey, the reason behind the strength of BJP in Assam is Himanta’s own working style and decision-making ability more than the party flag. He is not only vocal on the issue of Hindutva, but through development work has created an image for himself which is attracting people even beyond the party’s dedicated vote bank. Today, he has become such a ‘brand ambassador’ for BJP whose weight sometimes outweighs the old organizational identity of the party.

Mamata Banerjee: Bengal’s only ‘fighter’

On the other hand, the magic of Mamata Banerjee is still intact in West Bengal. The brand of ‘Didi’ is such that the meaning of Trinamool Congress (TMC) has become Mamata Banerjee. The survey results show that the people of Bengal trust Mamata Banerjee’s fighter image and her welfare schemes more than her ideology. Despite all the challenges faced by the BJP, Mamata’s personal influence is so deep that she single-handedly has the ability to give a tough fight to the biggest opposition alliance.

The winning formula changed in the states

This report indicates that ‘face’ has now become the ‘election engine’ in the states of India. Be it Jharkhand, Odisha or the North-Eastern states, voters are now paying more attention to who holds the leadership than the party’s election manifesto. Leaders like Himanta and Mamata are living examples of the fact that if a leader’s own brand is strong, he can give a new identity to his party at the national level. Ideology has its place, but an influential and charismatic personality has now become a mandatory condition to win elections.