North India Statesman
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News India Live, Digital Desk: In the world of Bollywood and OTT, if there is any actor whom the audience of every age likes, then it is our ‘Kaaleen Bhaiya’ i.e. Pankaj TripathiAfter winning everyone’s hearts with his simplicity and strong acting, Pankaj Tripathi is now going to start a new innings, they now Producer Have become.
But, the news is not just this. He has done something which is probably happening for the first time in India.
India’s first ‘pay-per-view’ YouTube series
We all know that YouTube means ‘free video’. But Pankaj Tripathi is coming to change this thinking. He started his home production banner ‘Sita Films and Productions’ His first web series under ‘Lal Batti’ has announced.
The biggest twist is that this series will be available on YouTube, but you will have to pay to watch it. put it in technical language TVOD (Transactional Video on Demand) They say. Meaning, just like you watch a movie in a cinema hall by taking a ticket, similarly you will have to pay a small amount to watch this series on YouTube.
Why did you take such a big risk?
Pankaj Tripathi and his wife Mridula Tripathi (who is his co-producer in this project) believes that good stories should have a value of their own.
Pankaj has said something very important – “We want viewers to respect the hard work and quality of the content, rather than just ‘passing the time’.” This model can open a new path for independent filmmakers, who are not able to make their place on big OTT platforms.
What is special in ‘Lal Batti’?
Story and direction of this series Karan Tejpal Has done. This is a story full of suspense and emotion. Pankaj Tripathi has full faith in his audience that if the story has substance, then people will happily pay for it.
This experiment can prove to be a revolutionary step in India’s digital entertainment world. Now it remains to be seen how much we Indians, who are used to ‘free’ on YouTube, love this new experiment of Pankaj Bhaiya.
Are you ready to buy tickets for ‘Lal Batti’?
