Maruti’s Made in India SUV will now make a splash in foreign countries. Export started with Across badge.

News India Live, Digital Desk: India’s largest car manufacturing company Maruti Suzuki has taken a big step to establish its presence in the global market. The company has started exports of its very popular mid-size SUV (based on Vitara Brezza/Grand Vitara platform). The interesting thing is that in the international markets this car is not of Maruti, but ‘Across’ Will be sold with badges.

This move not only establishes India as a ‘Global Manufacturing Hub’ but also reflects the strength of Suzuki and Toyota’s global alliance.

Why was the name changed? Mathematics of ‘Across’ badges

Under the global agreement between Maruti Suzuki and Toyota, both the companies sell each other’s platforms and vehicles by re-badging them.

Global Partnership: In Europe and some other developed markets Suzuki is using the ‘Across’ name to build its premium image.

Premium Appeal: This SUV has been designed keeping in mind the markets where hybrid and high-tech features are in highest demand.

Strengths of ‘Made in India’ SUV

The SUV manufactured in India that is being exported is equipped with state-of-the-art features and powerful performance:

Engine Options: It uses powerful hybrid engine technology, which ensures low-emission (less pollution) and high-mileage.

Design: Minor changes have been made to the exterior of the export model to match international standards and the design language of the ‘Across’.

Safety: For the global market, it has Advanced Driver Assistance System (ADSS)ADASFeatures like multiple airbags and electronic stability control have been provided.

Boom in Maruti’s export business

Maruti Suzuki aims to increase its exports three times by 2030.

Major Markets: The company is sending these vehicles mainly to Africa, Middle East, South-East Asia and now to select parts of Latin America and Europe.

Strengthening the economy: Under ‘Make in India’, vehicles made in India going abroad is a good sign for the country’s foreign exchange reserves and automobile sector.

Reporter’s opinion: What will be the impact on customers?

It is a matter of pride for Indian customers that the car you are driving on the roads here will now run on international roads as well. This improves the ‘build quality’ of vehicles as exported units have to pass stringent global standards. In future, we may see the same ‘global standard’ features in Indian models also.