North India Statesman
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Whenever there is talk of the world of mobile phones, big names like Samsung, Apple, Vivo, Oppo and Redmi start echoing in our mind. We feel that these brands are ruled over the whole world. But the story of our neighboring country Pakistan is completely different and surprising.
Think, who will be the largest mobile brand of Pakistan? You will probably name Samsung or a Chinese company, but you are wrong. There is a real king there ‘Desi’ Pakistani Brand – VGO TEL (Vigo Tail)Which has kept dust to big international veterans.
The real game is of the feature phone
Now you must be wondering how this happened? So its secret is hidden in the design of Pakistan’s mobile market.
- Pakistan is still more than smartphones in Pakistan Feature phone (keypad phone) Is dominated About 53% of the total mobile market there is of these cheap and strong phones.
- And this feature phone market is the unconscious king of VGO TEL! About 18% of the market is occupied alone. This is followed by brands like Itel and Infinix.
People like VGO TEL because it is cheap, its battery runs long and it understands the needs there.
Then who buys a smartphone?
It is not that smartphones are not sold in Pakistan. The smartphone also has a large market of about 47%, but the fight here is very hard.
In this segment Infinix, Tecno, Samsung, Vivo and Oppo For example, there is a strong collision between brands. At the same time, Apple’s iPhone is limited to very rich and few people only.
What does the story mean?
This success of VGO TEL gives a great learning. Even though the world is talking about 5G and expensive foldable phones, there is still a very large section in a country like Pakistan which needs a trusted, cheap and long battery keypad phone.
VGO TEL caught this pulse and today he is not only the king of feature phones, but is one of the top 10 biggest mobile brands in Pakistan. This story tells that only the real ‘global’ can become the king who understands ‘local’.
