North India Statesman
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OYO Hotels was launched in India in the year 2013 and soon the demand for these hotels increased in the country. OYO Rooms can now be viewed from online to offline and from small to big cities. Recently OYO Rooms has once again come into limelight. The company has made a major change in the check-in policy of Oyo.
Oyo has launched a new check-in policy for partner hotels, under this policy now unmarried couples will not be able to check-in at Oyo hotels. It has been started from Meerut and after this it will be implemented in the entire country. However, the question is why Oyo took this step? Is Oyo trying to change its image?
What did the company say?
What steps has OYO taken to implement this policy and what documents will couples now have to show at the time of check-in? Before understanding this, let us find the answer to the question why this step was taken. Responding to this question, Pawan Sharma, Regional Head, OYO North India, said, OYO is committed to providing safe and responsible hospitality to people. While we care about people’s freedom and individual liberty, we also recognize our responsibility to listen to and work with law enforcement and civil society groups in the micro markets in which we operate.
He further said that we will keep reviewing this policy and its impact from time to time. The company said that this initiative is part of OYO’s program to change the perception of OYO and establish itself as a brand that will provide a safe and secure experience to families, students, businessmen, religious and travelers alike. This program alone aims to increase long stay and repeat bookings and win the trust of people.
Additionally, Oyo said, Oyo has launched seminars on safe hospitality with police and hotel partners across India, blacklisted hotels allegedly promoting unethical activities and conducted searches on unauthorized hotels using Oyo branding. Action has been initiated against.
Why did OYO take this step?
A question also arises that why did Oyo take this step? Oyo said that even before this, Oyo has been receiving feedback on this issue from civil society groups in Meerut, requesting them to take action on the check-in of unmarried couples. Apart from this, people from some other cities have also filed a petition to not allow unmarried couples to check-in at OYO hotels.
Now relationship ID will have to be shown
Under this policy, couples will now have to show proof of relationship to check in to hotels. Proof of relationship will be necessary not only offline but also at the time of online booking. The company also said that Oyo has given its partner hotels the right to reject a couple’s booking based on their judgment, keeping in mind local social sensitivities. OYO has now asked its partner hotels in Meerut to implement this with immediate effect. Experts on this policy say that based on ground feedback, the company will implement it in other cities besides Meerut.
