North India Statesman
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News India Live, Digital Desk: In the world of smartphones, there are often two groups, on one side Apple iPhone lovers and on the other side Android lovers. But, recently Apple has done something that has really created a stir in the tech market. To put it simply, Apple has burst a “bomb”, the echo of which is being heard most by Chinese smartphone companies.
It was always believed that if you want a lot of features in a low budget, then Xiaomi, Vivo, Oppo or OnePlus are the only option. Apple has always been considered the ‘phone of the rich’. But, now this attitude is changing and this is enough to give sleepless nights to Chinese companies.
After all, which iPhone is that?
The most talked about phone in the market is Apple’s. ‘Budget-friendly’ iPhone (likely iPhone SE 4 or discounted model)If reports are to be believed, Apple has completely changed its strategy, Now the company not only wants to sell ‘expensive’ phones, but it is also making a dent in the mid-range market (where Android rules),
Why is this “bomb” dangerous?
- Affordable Price, Premium Feel: People are now realizing that if they are getting ‘Apple’s trust’ and software updates that last for 5-6 years by paying a little more money, then why should they buy a Chinese phone worth Rs 30-40 thousand?
- Powerful Performance: This new trend iPhone does not have the old design, but has a modern look and the same powerful chipset which comes in models worth lakhs.
- Resale Value: Everyone knows that if you sell an Android phone after two years, it gets sold for a pittance, while the iPhone retains its value.
Alarm bells for Chinese brands
Inside China and in big markets like India, people are now leaving Android’s flagship killers and running towards Apple. A big reason for this is that the prices of Chinese phones are continuously increasing. Today even a good Android phone is available for Rs 50-60 thousand. In such a situation, the user thinks, “If you are investing so much money, then why not just buy an iPhone?”
This is the change that has forced giants like Vivo, Oppo and Xiaomi to change their strategy.
our perspective
Friends, the competition is tough and only we customers are going to directly benefit from it. When Apple reduces the price, other companies will also be forced to make their phones cheaper and better. If you are also thinking of buying a new phone, then wait for a while and check the market condition, lest you end up making a deal at the old price!
