North India Statesman
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News India Live, Digital Desk: Asia cup 2025: The Asia Cup 2025 cricket tournament is making equal enthusiasm among the audience and advertisers. Media planners and buyers are speculating that during India’s matches, the rates of television advertisements for a 10 -second spot can touch the sky, which may potentially reach ₹ 16 lakh.
Star Sports, which has gained the rights of the Asia Cup, has started giving initial offers at the rate of about ₹ 12 lakh to ₹ 14 lakh per 10 seconds. However, this rate is limited to India’s matches only, which is likely to grow during Pakistan and other high-level matches. Based on the previous versions, it is estimated that prices will grow further with the importance of the match and the progress of the team. If the final of the tournament is between India and Pakistan, the advertising prices may be unexpectedly higher.
Market analysts believe that it will not be difficult for the India-Pakistan match to be considered as ‘Asian L Classico’. Earlier, during India’s 2023 ICC Men’s Cricket World Cup campaign, there was a significant increase in TV advertising rates, where prices in the league match against Pakistan exceeded ₹ 30 lakhs. During that time a record advertising sales of more than ₹ 60 crore were recorded, due to which the initial sales price of ₹ 17 lakh per 10 seconds was increased. In the World Cup final, the 10-second advertisement slot was being sold for about ₹ 22 lakh.
Given the current scenario, the advertising industry is expecting a strong viewers’ number on television for India’s matches, especially if the important part of the tournament is decided by India-Pakistan matches. This estimated growth explains how major cricket tournaments have become an attractive opportunity for media and advertising areas.
