Your cold beer can is in danger! A government rule created an uproar in the industry

If you are fond of relaxing with a can of cold beer in your hand, then this news may increase your anxiety a bit. India’s beer industry is going through a major crisis, and it can directly impact both your pocket and the government’s treasury.

So what is the matter?

The problem is those who pack the beer. aluminum cans Huge shortage of! The country’s beer industry says that we are facing a shortage of about 12-13 crore cans every year. This is such a huge shortage that it is affecting about 20% of the total beer sales in the country.

If the situation does not improve, the government will be directly Rs 1,300 crore There may be loss of revenue (tax).

The reason behind this crisis: a new rule

At the root of this whole mess is a new rule of the government. the government has April 1, 2025 It has been made mandatory on all aluminum cans sold in the country Bureau of Indian Standards (BIS) It is necessary to have certification. This rule is good for quality control, but it has created a big problem for the industry.

• What is the problem? Major can manufacturing companies in India, such as Ball Beverages and Can-Pak, are already operating at full capacity. They can’t make any more cans.
• Time it will take to install a new line: These companies say that it will take at least 6 to 12 months to start the new production line.
• Difficult to order from abroad: Getting cans from outside is also not easy, because even foreign companies take several months to get BIS certification, and till then they cannot sell their cans in India.

What do beer companies want from the government?

Association of big beer companies of the country (like Kingfisher, Budweiser, Carlsberg), Brewers Association of India (BAI)has appealed to the government to find a solution to this problem. Their demand is:

1. Rules should be relaxed: This new BIS certification rule should be implemented at least be postponed for one yearSo that the industry can get time to prepare.
2. Those who applied were allowed: Foreign companies that have applied for BIS certification should be allowed to sell their cans in India until the process is completed.

At present, the government has given permission to import cans without certification from outside till September 30, 2025, but the industry says that this is insufficient. If a solution is not found soon, you may have to pay more for your favorite beer in the future, or you may not get it at all!