Zoho’s Arattai app played danger bell for Paytm and GPAY:

News India Live, Digital Desk: Chatting and Payments: Think, you are talking to your friend on chat and send him money on one click there, without opening any other app. It sounds like Whatsapp Pay, but this time this blast has been done by an Indian company.

India’s legendary technology company Zoho Has your messaging app “Arattai” (Arthai) I have added a new feature that has liked the big players of the payment world Paytm, Google Pay and PhonePe Has lost sleep

Now not just gossip, money transaction is also

Arattai, which means ‘gossip’ in Tamil, is no longer a chatting app. Zoho has launched the feature of payment integration in it. This means that now users will be able to send and get money directly from this app, just as they send a message or photo.

This step, lifting Arattai from a simple messaging app, includes a ‘super-app’ race, where many facilities are available at the same place.

Why direct challenge for Paytm, GPAY?

India’s digital payment market is very large and it is currently occupied by companies like Paytm, Google Pay and PhonePe. Zoho’s landing into this ground is a very big step. There are some major reasons for this:

1. Trust of ‘Made in India’: Zoho and its founder Sridhar Vembu There is a distinct identity in India. He is considered a big supporters of ‘Make in India’ and data privacy. Many people can adopt Arattai in search of an Indian option.
2. All-in-one facility: People do not like to use different apps. Arattai is making people’s work easier by providing both chatting and payment at the same place.
3. Whatsapp pay collision: WhatsApp has also been trying to popularize its payment feature for a long time, but has not achieved that much success. This new and aggressive step of ARATTAI also directly challenges Whatsapp.

Sridhar Vambu has a dream that India has its own powerful technology ecosystem. Adding payment features to Arattai is a big and adventurous step towards fulfilling this dream. It will be interesting to see how much Indian users welcome this new ‘Desi’ player.