North India Statesman
[ad_1]
Indian dairy cooperative veteran Amul has now made its presence in the European market. Amul has a significant partnership with the Spanish Dairy Cooperative Group ‘Covap’, under which various Indian dairy products will be introduced in Spain. The move is part of Amul’s international expansion strategy and gives another major boost to the ‘Make in India’ campaign on the global stage.
Partnership details:
This cooperation is a win for both institutions. Former Amul Managing Director R.S. Sodhi appreciated the initiative, saying that this partnership is a ‘victory status’ for both companies, which gives them an opportunity to reach the new consumer categories and geographical areas. The Covap, headquartered in Pozobalanko, Cordoba, holds a strong production and distribution network, which will play an important role in successfully launching Amul products in the Spanish market.
Which AMUL products will be available?
In the initial phase, several popular Amul products are being introduced in Spain, targeting both Indian migrants and local consumers. These include mainly:
-
Amul Paneer: An integral part of Indian cuisine, it will now be available in Spain.
-
Amul Ghee: Pure Indian butter ghee will also be brought to the market, known for its specific taste and properties.
-
Amul Keshar Rasmalai: India’s popular dessert, which is famous for its sweet and aromatic taste.
-
Amul Mango Lassi: Summer freshly popular Indian drinks.
-
Amul Srikhand: Another delicious sweet dairy products from Maharashtra and Gujarat.
Global expansion strategy:
This partnership not only expands the global footprint of Amul, but also shows how Indian brands are making place in foreign markets, meeting international quality standards. It also underlines India’s growing economic power and technological progress of dairy industry. Amul’s entry in the major European market like Spain will open new revenue currents for the brand and strengthen its global identity.
The Indian migrant is a large community in Spain, and the availability of Amul products will definitely give them an opportunity to taste the taste of their home abroad. Also, Spanish consumers will also be able to experience new and quality dairy products. This initiative can also pave the way for Amul’s expansion in other European countries in future.
