North India Statesman
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News India Live, Digital Desk: Cinematic Challenge: In the Indian film industry, often regional cinema does not get enough space due to big budget films. The same is happening in Maharashtra, where Marathi films are struggling to make their place at the box office. Recently, Marathi films are facing big challenges in theaters due to big projects like the film ‘Saira’. This is an issue that has been a matter of concern for regional filmmakers for a long time. This problem mainly comes due to big Bollywood or national level films. Multiplexes and single screen theater often prefer these big films, especially in early weeks and prime time slots. There are factors like the pressure of distributors and expectation of better revenue. Distributors often book many screens through block booking, which makes the number of shows available for Marathi films very little. This does not fully reach the audience, and their box office earnings also have a negative impact. Many times, good review films also die due to limited shows and disorganized timing. It is not only a commercial loss of filmmakers, but it is also a major challenge for artistic efforts promoting Marathi culture and language. Regional cinema is a symbol of linguistic diversity and prosperity of stories of the country. In a state like Maharashtra, where Marathi -speaking spectators are in large numbers, it is worrying not getting enough space for their language films. The Marathi film industry has been appealing to the government and theater owners for a long time to give them equal opportunities so that they can reach their art effectively to the audience and maintain their identity.
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