Tuesday , November 10 2026

'Swachhata Hi Seva Abhiyaan' launched by Reliance at 4,100 locations on mission mode | News India

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Over 75,000 volunteers joined Reliance's campaign across 4,100 locations, giving a significant boost to the nationwide mass movement for Swachhta Pakhwadi and strongly realizing the slogan of 'WeCare4Swachhata'.

On mission mode for Swachhata Hi Seva campaign

Organized as part of the Government of India initiative 'Swachhta Hi Seva', Reliance employees, their families, participated in the cleanliness campaign to observe the cleanliness drive and plant trees, create awareness in schools and among many other efforts to bring positive change across India. Joined the community to get involved. , Speaking about the effort, Jagannath Kumar, CEO, Reliance Foundation, said, “For Reliance, Swachh Bharat is more than a mission.

Every member of our ecosystem, whether in rural or urban India, has the opportunity to contribute to the well-being of our environment. This year, Reliance's 'WeCare4Swachhata' campaign marks a decade of our participation in the Swachhta Hi Seva campaign of the Government of India. With 'We Care' as the philosophy of Reliance Ecosystem, our campaign aims to reinforce the vision of a clean and green India. “Since the spirit of volunteerism is important for cleanliness across India, our aim was to involve communities in the campaign and take ownership of it.”

More than 17 thousand saplings were planted

Between September 17 and October 2, cleanliness drives were conducted in residential areas, schools, markets, beaches, places of worship, railway stations and bus stands, historical monuments, roads besides parks and other public places. Inspired by Reliance's 59,000 employees, around 16,000 people from communities and several social organizations working with Reliance Foundation across India also joined the campaign and all of them participated in cleaning, reusing and reusing public spaces and water bodies. Volunteered to promote recycling and take care of trees. Besides this, more than 30,000 children participated in awareness quiz, painting and essay competitions and other activities organized by Reliance volunteers. In its continuous efforts to enhance greenery to preserve the environment, Reliance Foundation planted more than 17,000 saplings in Odisha, Assam, Gujarat and West Bengal.

It gave the form of a mass movement in the country

Reliance employees also pledged to maintain the momentum of the campaign started to keep the environment clean and help inspire others to join the campaign. Various Reliance businesses across the country, including Reliance Industries Limited, Reliance Retail, Reliance Jio as well as organizations such as Reliance Foundation School and Jio Institute, have come forward supporting the government's call of 'Swachhta Swachhta, Sanskar Swachhta' and spreading it among the masses. Participated in this massive campaign to change. there was a movement in the country

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