Friday , November 6 2026

How an underwear brand became a cause of trouble for Amitabh Bachchan’s Don, know the interesting story

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News India Live, Digital Desk: Even today, when we talk about Amitabh Bachchan’s film ‘Don’, the magic of its dialogues and thriller fascinates people. But do you know that this iconic film had to face a big hurdle from the censor board because of an underwear brand? This is such an interesting story which has become a part of the unique history of the film industry.

It was the year 1978, when superstar Amitabh Bachchan’s ‘Don’ was about to be released. The film was at its peak and in one scene a backdrop was used with an advertisement for ‘Twister’ brand underwear. At that time it seemed a simple thing, but the Censor Board raised objection to it. The Board believed that openly showing an advertising brand in this manner falls within the scope of commercial promotion, which cannot be allowed.

The Censor Board directed the makers of the film to either remove the scene or blur the advertising portion. This was a strange situation because that advertisement in the film was not used with any deliberate promotional intention, but was used to show a general urban scene. The makers were quite surprised as to how a simple underwear brand became such a big headache for their film.

Ultimately, after a lot of hard work, the film makers had to bow down. Due to the strictness of the censor board, he had to blur the advertising part of that underwear brand, only then the film got the green signal. This incident not only shocked the makers of ‘Don’ but also created a lot of discussion in Bollywood. This is indeed a unique and now forgotten story related to Amitabh Bachchan’s ‘Don’.

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