There is a dent of ₹ 2400 crore in the coffers of IPL. Why are BCCI and franchises suffering huge losses every season?

News India Live, Digital Desk: The world’s richest cricket league, the Indian Premier League (IPL), is setting new standards of success. But behind this glamor lies a reality which can give sleepless nights to BCCI and IPL franchises. According to a recent analysis, IPL is being played every season with approx. ₹2400 crore There is a loss of potential revenue. This loss is not due to any poor performance, but a ‘silent killer’— Digital Piracy It is happening because of.

Piracy trap: ‘Free’ game for millions of viewers

IPL media rights are sold for billions of rupees, but a large population resorts to illegal streaming sites and Telegram channels instead of official broadcasters (like Jio Cinema or Star Sports).

Illegal Live Streaming: According to reports, during every match millions of people watch the match on pirated apps and websites.

Loss of advertising revenue: When viewers are not on the official platform, the value of the ads that broadcasters receive is reduced. Ultimately this impacts the revenue share that is divided between the BCCI and the franchises.

Mathematics of ₹2400 crore: Where is the money going?

Market experts believe that if piracy is completely controlled, then there can be a huge jump in the central revenue pool of BCCI.

Broadcasting Value: Due to piracy, the real value of media rights is not received as much as it should be.

Merchandising and Subscription: The premium subscription model also gets hurt due to illegal sites.

Franchisee Share: All 10 teams get a part of the total revenue of BCCI. This loss of ₹2400 crore means that the share received by each team is also decreasing by crores.

‘Tough stance’ of BCCI and government

In view of this increasing threat of piracy, BCCI and related broadcasters have intensified legal action. Delhi High Court has recently issued ‘Dynamic Injunction’ on several occasions, so that illegal sites can be immediately blocked during matches. However, the scammers come back with new domain names every time, making it a game of cat and mouse to crack down.

What will be its impact on the future?

If this loss continues like this, it may have a negative impact on future media rights auctions. Franchises say they invest heavily in player fees and infrastructure, and such revenue losses are a long-term threat to their business model. Now demands are being raised to make anti-piracy laws more stringent and use Artificial Intelligence (AI) to track and shut down these illegal streams within seconds.