North India Statesman
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News India Live, Digital Desk: Government Ban: Ekta Kapoor, a well-known producer and Joint Managing Director of Balaji Telefilms, expressed her disappointment and displeasure after the Government of India imposed a ban on 25 apps. The list also includes his popular OTT platform ‘Alt Balaji’ Altbalaji, causing him and his company to suffer a major setback.
This ban has been imposed citing national security and secrecy concerns. This decision has affected many Indian startups and OTT platforms, which are now struggling to continue their services in digital space. Ekta Kapoor, while expressing her disappointment at the government’s move, said that three years ago the same government promoted the apps under self -reliance and Make in India initiative. According to him, the dream of ‘Digital India’ was realizing through these apps, and suddenly banning them is harmful to the industry.
‘Alt Balaji’ was an Indian OTT platform that produced a variety of materials in Hindi language, especially drama, thriller and web-series and films in romance genters. This platform was quite popular among the audience who used to give priority to Indian story tell and new content. After this ban, the subscriber base of ‘Alt Balaji’ and the upcoming projects are sure to have a profound impact.
Ekta Kapoor, while reacting to this decision, also raised the question that what is now next? He highlighted the uncertainty of his fellow developers and creators within the industry. Such sudden restrictions not only cause financial loss, but also have an impact on the career and future of many professionals working in digital ecosystem, including writers, directors, actors and technical staff.
The event indicates that India’s regulatory structure is developing rapidly in the digital world, and companies will need to strictly follow data security, national security and material guidelines. Ekta Kapoor’s displeasure is natural, as it is directly affecting her trade and the existence of the platform made by her.
